One year ago we were proud to announce the opening of our first downtown Toronto showroom, The Plank Studio, located in a repurposed 1930's flour mill. With one year in the books, we have expanded the Toronto Plank Studio to further enhance the client experience that we continually strive to better.
This 2,000 sq.ft expansion allowed us to create a more in-depth experience that takes the client through the whole process starting with the raw materials and the numerous handcrafted processes right through to the final finishing and the individual natural ingredients that we use to create a protective finish that enhances the wood’s natural beauty.
The concept was designed to give our clientele a better understanding of the depth of craftsmanship and passion that goes into making their wide plank floor. Just looking at a finished plank presented nicely on the wall doesn’t tell you that whole story; there’s so much more behind the scenes that make these floors so exclusive.
Stepping into the creative space (the new expansion), you experience the soothing sound of a trickling water fall, surrounded on both sides by a luscious green wall and a lounge area. Here you can sit in comfort enjoying a cup of coffee while envisioning your dream specialty wide plank floor.
Lastly, there are two creative spaces where the final decisions are made, and options are narrowed down. On display are large sections of the majority of our collections with large tables for laying out samples for colour matching everything from your wood, tile, cabinets, textiles, etc. This allows the client to review different design scenarios whether it be integrating a pattern using herringbone or exploring different colour options that may not have been considered at the start of the process.
Be sure to stop by and visit us at The Plank Studio for a taste of the ultimate design experience in specialty wide plank flooring, we look forward to meeting you.
About the Author
Responsible for all things creative at Northern Wide Plank Flooring. Graphic design, creative branding, social media, photography, studio design.More Content by Todd Hewines